# File lib/action_view/helpers/text_helper.rb, line 275
      def simple_format(text)
        content_tag 'p', text.to_s.
          gsub(/\r\n?/, "\n").                    # \r\n and \r -> \n
          gsub(/\n\n+/, "</p>\n\n<p>").           # 2+ newline  -> paragraph
          gsub(/([^\n]\n)(?=[^\n])/, '\1<br />')  # 1 newline   -> br
      end